The largest cinema advertising company in Greece is founded.
The first multiplex cinemas are introduced in Greece by Village Roadshow. Exclusive cooperation with Village since 1997.
Digital cinema is slowly introduced to Greece, while the 35mm films still dominate cinema advertising.
CineNews becomes a member of SAWA (Global Cinema Advertising Association).
Full digitization of cinema.
Gold Ermis award for Magic Double with the “Release the Beast” campaign that was creatively transferred to the cinema halls.
The full digitization of the medium helps in increasingly diversify the cinema offer in order to meet brands’ needs.