ADVERTISING IS
much more impactful when it’s linked to positive emotions. People tend to see a product or service more positively when the message isn’t forced, but shown at the right moment, in the right way. 78% of viewers say they’re in a very good mood while watching a movie at the cinema, and that everything they see on the big screen is connected to positive feelings, including the ads, which are seen as a natural part of the whole experience. And just like that, advertising returns to its best form: It becomes
ENTERTAINMENT!
THE ANSWER TO
how our ad can have a greater impact isn’t just about GRPs. It’s also about whether our content is truly seen as entertainment and has the time and space to connect with its audience. 60% of viewers say they feel a sense of connection with others in the cinema and experience the moment collectively, which makes them more open to what they see. And when the screen is 16×9 meters, you’re not just sure about the impact. You’re also sure that your clients won’t ask you anymore to
MAKE THE LOGO BIGGER!
JUST 3 SECONDS
is the average time a user spends on a digital ad, which keeps us in constant search of strong hooks and catchy messages. Now compare that to 36 seconds (10 times more) — the average time a viewer spends watching an ad in the cinema. Because when we’ve chosen to be in a space made for entertainment, sitting back comfortably, with popcorn in hand and our phone on silent mode, enjoying perfect sound and crystal-clear picture on the big screen, the stage is set for the message to truly have